Being in the IT long enough we have seen the gradual movement from On-premise solutions to the Cloud, and the overkill of Cloud based solutions.

Every product needs a concentrated and continuously focused Marketing efforts. Organizations run multiple campaigns across the year for their products / services, but miss out on the Analytics and being able to reuse the good efforts of their last campaigns!

Small and Medium Enterprises miss the bus here, since they are either short on team size, budget or just the know how. This is what inspired our vision, "A Landing Page" for every product out there, driven by Analytics on what´s working and what´s not"

Multitude of platforms have cropped up in the last decade, some of which are exceptionally great! Digital Marketing however still comprises of Creatives and Art works, however the power of Analytics hasn't really caught on to the Digital Marketing medium, this is aggravated by the fact that there are loads of Social Media platforms and Digital Media, which have their very own advertisement modules and their own reporting.

While large business's have their dedicated teams to make sense of these huge set of data, a majority of the Small and Medium companies still find it difficult, they advertise on one platform this month and the other platform the next month and so on and so forth, without any accurate measure of their RoI, adding complexity to these are the digital agencies who focus on the creatives and not really the output or how to optimize the budgets and measure RoI using Artificial Intelligence!