And is still one of the most trusted and effective digital platform, since it is still the only one to one and a very direct form of communication with the customer.

But some Evil Humans called "SPAMMERS" started breaking this trust, started sending Phishing emails to trusting customers, which led to the advent of filters called "JUNK", "SPAM" and the likes on Email boxes. This led to a major issue and the trusted email wasn't a sure shot way to reach prospective customers any more, since genuine emails could also get lost into the dreaded "JUNK", "SPAM" folder.

Cloud companies like MailChimp, SendGrid, SendinBlue, Mailjet, Constant Contact and the likes were quick, to announce solutions, that addressed the issue, and increased the probability of your marketing emails land into your customers/prospects email "INBOX"

You also are able to get the basic reports of how many viewed, how many clicked, how many opened, which links were clicked etc..